Our Story

Our Founders Didn't Study This.
They Lived It.

They know firsthand what's broken in content workflows, what AI tools miss, and what storytellers actually need. That depth of domain knowledge is impossible to replicate — and it's baked into every feature we build.

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What Makes Us Different

Not Just an AI Tool.
A Creator-Built Platform.

Where 28 years of storytelling meets the frontier of AI — shaped by people who lived every broken workflow before building the solution.

28
Years KBS
Drama PD
39.9%
Peak Broadcast
Rating
3,100+
AI-Generated
Cuts
KBS
National Broadcast
Partner
Cannes
Series Festival
Nominated
Samsung
HumanTech
Award Winner
Creativity + AI Engineering

Two decades of frontline creative leadership, anchored by rigorous AI research. The product is shaped from both ends — by people who felt the creative problem and researchers who know how to solve it.

Production-Tested Insight

A drama PD building AI tools for production is rare anywhere in the world. A platform co-led by the producer of a 39.9%-rated hit with a Canneseries nomination is essentially unprecedented.

Real Production Workflows

Tools here address pain points that only surface after years inside an actual production — not from surveys or benchmarking. That specificity is a competitive moat.

Our Mission

Fix the Break Between Creation and Story

AI has unlocked infinite content creation — but it's fundamentally broken where it matters most: continuity.

Scenes don't connect. Characters don't persist. Stories fall apart.

We exist to solve that.

Turn fragmented AI outputs into structured, cinematic storytelling systems — built by people who know what "broken" actually costs on a real production.

The Leadership Team

Built by Those Who Know What Breaks

We didn't discover this problem in theory. We encountered it in production — thousands of times.

— 01 —
Lee Jin-Seo
CEO & Founder
KBS Drama PD — 28 Years
  • 28-year veteran Producer-Director at KBS — South Korea's largest public broadcaster
  • Served as Chief Producer (CP): senior editorial authority overseeing an entire production team
  • Directed & executive-produced hit K-Dramas: Okay! Gwangjamae, Two Minds, Forever Young Beauty
  • Full lifecycle ownership — from script development and casting to post-production and broadcast strategy
  • Founded Cubeberry.AI to embed hard-won production insights directly into AI tooling
Why it matters: A drama PD who becomes an AI founder is almost unheard of globally. Most AI tools are built by engineers — Lee builds tools shaped by 28 years of creative battle-testing.
— 02 —
Jo Gyu-Won
Content Director
IRIS Producer — Peak Rating 39.9%
  • Producer of IRIS — the Korean spy-action series that became a pan-Asian phenomenon with a 39.9% peak rating
  • Produced Poseidon and IRIS 2, extending the franchise into a multi-series global IP
  • Nominated at Canneseries — placing Korean content on the world stage
  • Oversaw script development & content marketing for 4 KOCCA-commissioned projects
  • Directs all content standards, editorial direction, and storytelling frameworks for the platform
Why it matters: 39.9% in Korea's TV landscape is extraordinary — US network dramas rarely break 10% today. The Canneseries nomination proves global resonance.
— 03 —
Lee Gwan-Yeong
Scientific Advisor
Samsung HumanTech Award Winner
  • PhD researcher at Hanyang University's Multimodal AI Lab — a leading Korean institution for applied AI
  • First author on 2 peer-reviewed Computer Vision papers — demonstrating original, publishable research
  • Samsung HumanTech Paper Award winner — a highly competitive national prize across all Korean university labs
  • Specializes in multimodal AI: systems that understand and generate across text, image, and video simultaneously
  • Provides technical architecture guidance, research validation, and AI roadmap advisory for the platform
Why it matters: Samsung HumanTech is a national-level competition — winning signals elite research capability. Multimodal AI is the exact tech stack powering content creation at scale.

This isn't a team experimenting with AI. This is a team redefining it.

Our Vision

The Operating System for AI Storytelling

Every major shift in technology creates a new foundational layer.

Desktop Software
Cloud Platforms
AI Access
Storytelling Infrastructure

Where content isn't just generated — it's directed, controlled, and scaled.

XCONDA is that layer.

Our Competitive Moat

Why We Stay Ahead

01
Proprietary Consistency Technology

Our causality-based AI is built from the ground up to enforce story logic — not just match visual similarity. This isn't a feature you can copy by prompting a general-purpose model differently.

02
28+ Years of Production Experience

We built this from inside real productions. Every design decision reflects how storytelling actually breaks in practice — not how it looks in a demo. That depth can't be replicated by teams who haven't lived it.

03
A Complete Production Ecosystem

XConda isn't a single tool — it's an integrated pipeline. Characters, environments, and narrative flow are all handled in one system. The more you use it, the more powerful your workflow becomes.

04
Real Production Validation

XConda has been used in national broadcast (KBS, 2024–2025), commercial films, and advertising campaigns. The tools don't just work in theory — they've been proven under real-world deadlines.

We're not chasing the market. We're defining it.

Start Creating

Built by Creators.
For Every Creator.

Tools designed from the inside out — by people who lived every problem you're solving.